Marketing consultation focuses on brand management, including competitive positioning, the impact that marketing mix and resource allocation have on sales and profits. Our marketing strategy research, analytics, and consulting services can help you move your brand from where it currently stands to where you want it to be. We begin by mapping the market share and profit position of the client’s brands relative to its competitors. We then help clients apply that information to manage brand portfolios, from the development of strategy to tactical allocation of resources. Properly managed, a powerful brand name, coupled with effective consumer and trade marketing, can be a formidable competitive weapon.